ART OF X
Pitch a Campaign to Gen ZGet a Creative Director's TakeStress-Test a Brand ConceptSimulate a Client KickoffValidate Your Pitch Before the RoomPitch a Campaign to Gen ZGet a Creative Director's TakeStress-Test a Brand ConceptSimulate a Client KickoffValidate Your Pitch Before the RoomPitch a Campaign to Gen ZGet a Creative Director's TakeStress-Test a Brand ConceptSimulate a Client KickoffValidate Your Pitch Before the RoomPitch a Campaign to Gen ZGet a Creative Director's TakeStress-Test a Brand ConceptSimulate a Client KickoffValidate Your Pitch Before the RoomPitch a Campaign to Gen ZGet a Creative Director's TakeStress-Test a Brand ConceptSimulate a Client KickoffValidate Your Pitch Before the Room

A Guided Flow at the concept development stage where multiple Gen Z user sparks collaboratively validate your campaign through real-time discussion, generating concept cards with their insights on authenticity and cultural fit.

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Introducing Sparks

Our system trains high-fidelity sparks in seconds. These are AI agents that think and behave like your real stakeholders. You choose the perspectives: creatives, experts, users, or new archetypes you create. Your workspace becomes an always-on simulation engine where you can explore ideas, validate concepts, and accelerate decisions with unmatched speed and fidelity.

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Spark Development

Research

We operate as a frontier AI lab advancing multi-agent environments. Our research explores persona fidelity, creative workflows, reasoning stability, and simulation accuracy. We're investigating how structured personas improve behavior consistency and how multi-agent systems outperform single-agent approaches. Our initial preprint on Creative Diversity in Multi-Agent AI Systems demonstrates early results as we build more sophisticated frameworks for agentic collaboration and persona approximation.

The Spark Effect: Our persona-conditioned agents deliver a +4.1 point (110%) improvement over baseline gpt-5-mini single-agent approaches on a 1–10 diversity scale, closing 82% of the gap to human expert performance. Read the paper.

Baseline (gpt-5-mini)
35%
Spark Agents
89%
Human Experts

Pricing

Free
Perfect for getting started
  • Up to 3 Flows
  • Up to 5 members per Flow (sparks + humans)
  • Up to 100 messages per Flow
  • Community support
0€
/ month

Team

A cross-disciplinary team of researchers, engineers, and designers building human-aligned agents. Our backgrounds span machine learning, creative technology, HCI, and product design. We're advancing both the science and application of agentic systems.

Alexander Doudkin avatar

Alexander Doudkin

Technologist & Executor

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Info

No description available.

Friedrich von Borries avatar

Friedrich von Borries

Generalist & Communicator

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Info

No description available.

Get in Touch

Book a meeting with us today and explore how sparks can transform the way you ideate, validate, and build the future.